How Methar measures
Four levels, in increasing order of difficulty and decreasing order of certainty. Being explicit about which level a claim sits at is most of the honesty in sponsorship reporting.
The four levels
Delivery
Highest certaintyDid the agreed obligations happen, on time?
The most certain level. Derived from obligations, their due dates, and accepted evidence.
Exposure
Depends on the sourceHow many people could plausibly have seen it?
Reach and attendance, always carrying its source and whether it was reported by a party or confirmed independently.
Response
Attribution-dependentDid anyone act?
Tracked visits, sign-ups, or acquisitions — with the attribution window stated, and its limits stated with it.
Outcome
Often not in planDid it change the business result?
Only claimed where a qualified method exists. Where there is none, Methar says so rather than estimating.
How to read these numbers
- Tracked response is not incremental outcome. Someone who acted may have acted anyway.
- Reach figures come from the data supplied, and are not independently verified unless a source confirms them.
- A file existing is not proof of impact. Evidence is reviewed, and review is recorded.
- Where no suitable method exists for a level, the report states that the level is outside the plan.
Every number carries its provenance
Source type, verification method, and confidence are stored separately from the value itself — so a reader can tell a platform-confirmed figure from one a party reported.
How Methar measures
Four levels, in increasing order of difficulty and decreasing order of certainty. Being explicit about which level a claim sits at is most of the honesty in sponsorship reporting.